A lot is being said about product positioning. Which market, which channel, online or offline, which customer segment, what pricing? These questions often have a direct link to the quality of a product.
No matter what product/market combination you choose, there seems to be a causal link between quality and pricing. To put it direct, we do not agree.
Good and honest products are as far as we are concerned always affordable, for you and for your customer, no matter what segment they are in. Whether it is a branded- or private/white label, we are sure that we can convince you.
Good, tasty and sustainable products are most certainly within reach of any customer segment.